FRISCO, Texas (August 10, 2026) — Dallas PULSE and ASICS America Corporation announced their official partnership that makes the reigning Major League Volleyball (MLV) champions the first professional volleyball team in the U.S. to partner with the brand.
Beginning with the 2027 season, ASICS will serve as the Official Footwear Partner of Dallas PULSE, providing performance footwear to the team’s world-class athletes. For over 75 years, ASICS has developed technical athletic footwear and has a deep connection to building performance-oriented products for the sport’s rigorous demands.
“Being selected as ASICS’ first professional volleyball team partner in the U.S. is a significant statement about Dallas PULSE and the future of our sport,” said Grady Raskin, President and CEO of Dallas PULSE. “Professional volleyball has entered a defining period of growth, and Dallas PULSE and ASICS share a commitment to supporting world-class athletes and advancing the game at the highest level. There is
tremendous runway ahead for professional volleyball, and ASICS recognizes the opportunity to be at the forefront as the sport continues its rapid expansion.”
The partnership reflects ASICS’ founding philosophy, Anima Sana In Corpore Sano, a Latin phrase translating to Sound Mind, Sound Body and highlights the organization’s continual commitment to supporting women in sport. ASICS’ investments in female athletes and research into the relationship between movement and mental well-being align with Dallas PULSE’s mission. The league strives to
elevate women’s professional volleyball as well as provide its athletes with a platform to compete, connect and lead.
“We are proud to partner with the Dallas PULSE and continue our commitment to investing in the future of volleyball and women’s athletics”, said Ben Cesar, Director of Sports Marketing at ASICS America. “The momentum behind women’s volleyball across the country at all age and skill levels is undeniable and we are excited to grow alongside this dynamic team as the sport climbs to new heights.”
Dallas PULSE’s 2027 roster features elite athletes from the United States and countries around the world, creating opportunities for the two organizations to introduce the partnership to fans locally, nationally and globally. Additional details about ASICS and Dallas PULSE player collaborations, fan experiences, community programming, and special events will be announced throughout the 2027 season.
ABOUT DALLAS PULSE
Dallas PULSE are the reigning Major League Volleyball Champions. Playing at Comerica Center in Frisco, Dallas PULSE echoes the energy and heart of Dallas-Fort Worth – home to one of the nation’s largest and most passionate volleyball communities. Following a championship-winning inaugural season, Dallas PULSE continues to build momentum on and off the court while helping grow the game of volleyball across North Texas. For more information, visit DallasPulseVB.com or follow @DallasPULSEVB on social media for schedule updates, roster announcements, and exclusive behind-the-scenes content.
ABOUT ASICS
At ASICS, our five letters have meaning. ASICS is an acronym for Anima Sana In Corpore Sano or a Sound Mind in a Sound Body. And since our founding in 1949, our purpose has been to help people achieve a sound mind in a sound body.
Right from the very start, our founder, Kihachiro Onitsuka, saw that sport and movement had the power to lift spirits, project positivity, and propel people and whole communities forward. We still believe this. And we believe our purpose is more relevant today than ever before. Stress and anxiety are at record levels, yet we know sport and movement can have a positive impact. Which is why we remain focused on supporting more people to move for positive mental wellness.