The Atlanta Vibe on March 19 were honored with a 2026 AMY Award in recognition of the team's collaboration with Fuel BMC to develop the team's brand look.
The Vibe's collaboration with Fuel Business Minded Creative, Inc. took home first place for Visual Branding & Identity. Additionally, 680 The Fan's Kelly Crull earned second place in the Pocast/Audio category for her "Crull Me Maybe" podcast interview with Outside Hitter Aiko Jones.
From the jerseys and merchandise to the locker room and in-arena experience — every detail of the Vibe's branding was designed to deepen the connection with fans and inspire the next generation.
Vibe Chief Revenue Officer Don Dixon accepted the award along with John and Stevie Petrie from Fuel BMC.
The AMY Awards recognize companies and individuals who’ve made their mark on the Atlanta marketing scene during the previous calendar year. Winners in each category are honored with an AMY Awards Red Pencil.