ORLANDO, Fla. - The Orlando Valkyries, 2025 Major League Volleyball Champions, are excited to announce a new partnership with Drybar, the category-defining blowout salon brand known for its focus on confidence, self-care, and delivering signature blowouts that help people feel their best. Drybar joins the Valkyries as an Official Partner for the 2026 season.
Founded in Brentwood, California, Drybar began with a simple concept: focus on one thing and be the best at it; blowouts. Since its launch, the brand has expanded nationwide, becoming a go-to beauty destination for women seeking a confidence boost and a moment of self-care. With salons nationwide and a widely recognized line of professional haircare products, Drybar has built a loyal following by delivering consistent service, elevated in-salon experiences, and a fun, empowering atmosphere. Its product line includes dry shampoos, styling tools, brushes, and other essentials designed to help guests maintain the Drybar look at home.
Drybar continues to grow its presence in Central Florida, currently serving guests at its Winter Park location in Palm Hills and looking ahead to an exciting new salon opening soon in Windermere.
“We’re thrilled to welcome Drybar into the Valkyries family,” said Sarah Ratzlaff, Vice President of Business Operations and Strategic Partnerships. “Drybar’s mission of helping people feel confident and empowered aligns seamlessly with our organization and our athletes. Both of our brands are rooted in high performance and helping women show up as their best selves. This partnership is a natural fit.”
As part of the partnership, Drybar will be prominently featured at Valkyries home matches throughout the 2026 season with signature styling moments, in-arena activations, and fan-focused beauty experiences. The collaboration will extend into community initiatives centered on confidence, self-care, and empowering women on and off the court.
About Drybar
Founded in 2010, Drybar is a leading blowout salon brand founded on the philosophy of focusing on one thing and doing it exceptionally well. Specializing exclusively in blowouts, Drybar delivers professional styling services and premium haircare products designed to help women feel confident and polished. With locations across the United States and a popular retail product line, Drybar has become a recognizable name in beauty and self-care, offering a fun, uplifting experience centered around confidence and empowerment.
About Orlando Valkyries
The Orlando Valkyries are a premier professional volleyball franchise competing in Major League Volleyball (MLV). Crowned MLV Champions in 2025, and one of the league’s most dynamic and fast-rising teams, the Valkyries have captured national attention with their elite performance, passionate fanbase, and commitment to excellence both on and off the court. Driven by competitive fire, innovative partnerships, and a deep connection to the Orlando community, the Valkyries are redefining what it means to be a professional sports organization.