ATLANTA, GA, Aug. 29, 2024 – Atlanta Vibe is thrilled to announce the appointment of Don Dixon as the organization’s new Chief Revenue Officer (CRO). With over 50 years of experience in marketing and business strategy, Dixon brings a wealth of knowledge and a proven track record of success to the Vibe’s leadership team.
Dixon’s illustrious career includes key roles with prominent organizations such as the City of Atlanta, Cox Enterprises, and JacobsEye Marketing. As Chief Strategy Officer at JacobsEye, Dixon played a pivotal role in propelling the company to be recognized as the fastest-growing business in Atlanta by the Atlanta Business Chronicle in 2019. His expertise in fostering partnerships with disabled veterans and minority-owned businesses underscores his commitment to community-driven success.
"I am delighted to join the Atlanta Vibe at such an exciting time," said Dixon. "With the rapid growth of volleyball in the U.S., I am eager to contribute to the team’s expansion and elevate our presence in the market. This role presents a unique opportunity to harness my experience in sponsorship and branding to drive meaningful growth for the Vibe. I look forward to working closely with the team to explore new avenues for partnerships and to build on the strong foundation that has already been established. Together, we will create compelling brand experiences that resonate with our fans and partners alike."
As CRO, Dixon will lead the charge in expanding the Vibe’s sponsorship portfolio and strengthening the team’s brand visibility. His extensive experience in sponsorship and branding is expected to drive significant growth for the organization. "With Dixon’s unparalleled expertise, we are confident that his contributions will far exceed our expectations," said Colleen Craig, Team President. "His visionary approach and deep understanding of the industry will be instrumental as we continue to build and solidify our brand in an increasingly competitive market. We believe Dixon’s leadership will not only enhance our sponsorship and branding efforts but also inspire new levels of innovation and excellence across the entire organization."
Dixon’s journey began with a bachelor’s degree from San Diego State University, followed by a directorial role in sports programming at Anheuser-Busch, where he pioneered an innovative evaluation system aligning sports sponsorships with beer brands. He later founded Lifestyle Marketing Group, a consulting firm specializing in sponsorship and branding, which he successfully led for six years before selling the company and pursuing executive roles at Saatchi & Saatchi Advertising Worldwide, Cox Enterprises, the City of Atlanta, and JacobsEye Marketing.